The internet has changed everything. People don't really buy DVD's, cable is on its way out, and we have access to world-wide information 24/7. Even designer fashion has changed significantly, and it's only going to get better.
20 years ago, if you wanted to get your hands on an authentic vintage Chanel bag at 25% the retail price, you can just forget about it. With the internet, that has changed. The most coveted fashion pieces are available in online resale at competitive pricing and vast selection.
It's clear that the internet is changing nearly every aspect of our lives, and mostly for the better.
So, when I read about Tamara Mellon's new company, I found the fresh approach to be intriguing.
For those who don't know, Tamara Mellon is the co-founder of Jimmy Choo. She has since left Jimmy Choo and is currently running a new shoe line, Tamara Mellon.
Now here's what's so intriguing. Tamara Mellon strives to provide quality high-end designer shoes with one big difference. No wholesalers. This means, that the shoes are never sold at Neiman Marcus, Nordstrom, etc. Because of this, buyers can enjoy lower prices (think $350 instead of $600 for a pair of classic pumps), and order new styles immediately once they're available.
Cutting out wholesalers for a 40% discount is compelling. But, the jury is still out on whether this business strategy will work.
It appears that even an ex co-founder of Jimmy Choo may be having a hard time exposing her beautiful brand to customers. We've spotted several of her beautiful shoes on sale at wholesalers, in spite of the brand stating that they will not use wholesalers just a couple months ago. Here are some of the beautiful shoes on sale: leopard ankle bootie, suede knee boots, seashell-embellished ankle bootie.
What do you think? In this digital age, is it possible for designer brands to thrive without the branding and exposure that wholesalers offer?