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eBay's Counterfeit Epidemic -- Alexander McQueen Edition

By Bebefuzz

Lollipuff just started to support Louis Vuitton, Jimmy Choo, and Alexander McQueen. We chose to these three brands because they're some of the most frequently counterfeited brands online. To give you an idea about the extent of the epidemic, we recently had our experts examine completed eBay listings for "Alexander McQueen scarf." Over 95% of the completed listings on eBay (75 of 78) were counterfeit!

Back in March, we did a similar exercise for Herve Leger, where we found that over 75% of "Herve" sold on eBay was counterfeit. At the time, we weren't really surprised... But I must say, we were flabbergasted to find that over 95% of "McQueen" scarfs are counterfeit. Perhaps the most disturbing part of this exercise: some of these sellers had amazing feedback -- including some eBay power sellers and consignment stores.

This exercise goes to show the extremity of the counterfeit epidemic. This is the exact reason we created Lollipuff. Our brand experts pre-screen every single item submitted to our site for authenticity, so that no fakes ever appear on Lollipuff!

OK, on to the evidence. We had our authentication expert(s) review the listings and determine real-vs-fake for 78 of the most recent sold "Alexander McQueen scarf" listings. (Recall from our Forbes article, "if you can’t authenticate through a photograph it really just means you don’t know enough. A true expert can use nothing but a photo.") Of the 78 listings... 74 were counterfeit, 3 were authentic, and 1 was a less expensive MCQ scarf (btw, MCQ scarves and clothing are counterfeited as well):

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Fake Alexander McQueen Scarfs on eBay

Our goal with this exercise isn't to lambaste eBay -- we actually really love eBay. But you have to be really cautious on eBay and other auction sites!

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